Digital Marketing Course

BendPoly’s current course offering is an 8 week, immersive, hands-on Digital Marketing program.

BendPoly uses industry practitioners who are experts in marketing automation, social media marketing, SEO/SEM, and other digital marketing strategies and tactics.

BendPoly uses trained instructors to teach students how to set up and run market-leading digital marketing technology such as Marketo and Google Analytics.

Overview

According to IDC, the marketing software market is expected to be more than $32.3 billion by 2018. It is one of the fastest-growing areas in high tech.

The BendPoly Digital Marketing course is designed to provide students with skills they need succeed in a digital marketing role.

This includes both a deep conceptual understanding of digital marketing as well as experience setting up and managing application software to run digital marketing campaigns and reports.

8 Week Hands-On Course

Students spend 5 weeks in a classroom learning from industry experts, application software instructors & guest speakers.

During the 5 week classroom sessions, students meet 4 times per week, typically in the morning. Students are tested each week to ensure mastery of the content taught in the prior week.

Once the academic program has been completed, students form teams and work for 3 weeks applying what they have learned on real projects for real companies.

After students successfully complete the BendPoly Digital Marketing course, they are prepared to enter the job market with highly marketable skills that are fresh and relevant.

To date, more than 80% of the students seeking digital marketing positions after completing the BendPoly program have been able to secure a position in industry within 1 year.

Here is an article featuring one of BendPoly’s graduates, Amber Caisse.

Course Outline

  • Business 101 Bootcamp
  • Inside Look at Sales and Marketing Departments
  • Business Model Canvas and The Role of Product Marketing
  • Project Management - Scrum and Agile Project Approaches
  • Content Marketing - Connect Buyer Personas to Content that Works
  • Understanding Google Analytics
  • Introduction to SEO Basics
  • Deep Dive Into PPC Channels and Tactics
  • Math of the Business and Real-World Planning Case Study
  • Introduction to Account Based Marketing and The Role of Technology
  • Predictive Analytics
  • Understanding The Customer: Customer Personas, Segmentation and Engagement and The Role of Loyalty Programs
  • Integrating Online and Offline Tactics
  • Marketo Engagement and Marketing Platform
  • Team Projects
  • Team Presentations and Graduation