Leadership

Bruce Cleveland  | President

Bruce Cleveland | President

Bruce has been an operating executive and technology startup investor for more than 30 years.

In his last operating role, Bruce was a founding member of the Siebel Systems executive team. In five years, Siebel went from a raw start up to a nearly $2 billion a year powerhouse technology company, with 8,000 employees and a market cap of $30 billion. Siebel was recognized by Deloitte as the “Fastest Growing Company” in U.S. history, with 782,978% growth over five years.

Bruce held the roles of SVP, Marketing and SVP & GM, Products and presided over Siebel’s marketing and products divisions. Bruce is credited by Forbes and IDC with creating the most effective B2B alliance program in the software industry. The structure of how the Siebel Alliance Program was built and managed is the subject of a Harvard Business School case study.

In 2006, Bruce joined InterWest Partners – a 33 year old venture capital firm in Silicon Valley where he has focused on making investments in the business software and services sector with an emphasis on mobile, cloud computing and analytic applications.

One of his first investments with his colleague Doug Pepper was just an idea at the time – no code or customers – just a team of 3 people. That company is Marketo (Nasdaq: MKTO) and is the largest independent provider of marketing automation solutions with a market cap exceeding $1.4B.

My father and his family are from Salem, Oregon. My wife and I fell in love with and purchased a home in Bend after years of coming to enjoy its beauty and charm. I founded BendPoly - with a lot of help from others - with the mission of bringing high paying, clean jobs to Bend and Central Oregon.
To compete and win jobs today, college graduates need more than a sheepskin. They need to know how to operate the machinery and tools of a service-based economy; applications that drive critical revenue functions such as: digital marketing, customer success, sales operations, and others.
This is what we are focused on at BendPoly; producing graduates with the skills industry demands. And, those jobs can be performed anywhere, not just corporate HQ. We want BendPoly graduates to be exposed to how wonderful Bend is and to be able to stay in Bend to work, raise families, and help build a vibrant community in Central Oregon.